Nagtags were dreamed up by a couple of parents on the sidelines of a girl’s soccer game. The kids were always forgetting to bring something to the game – cleats, sunscreen, or socks. Parents were tired of constantly nagging them to remember their stuff. We needed a checklist. So, we created one that’s fun to use, cool to look at and easy to attach to a sports bag. The idea was a natural for school backpacks, too – reminding children what they need to pack for school each day.

To help us bring our idea from concept to reality, we teamed with the celebrated San Francisco design office, MINE™. The creative team at MINE™ developed the design of the Nagtag product, packaging, the look-and-feel of our website, and our company identity.